In the dynamic office furniture market, choosing the right brand partner not only ensures a stable supply but also creates long-term competitive advantages.
TheMia – a modern office furniture brand under Northern Dragon Trading Co., Ltd. – offers an exceptional import and discount policy for director chairs, designed specifically for nationwide retail dealers, showrooms, and design–build partners.

More than just a supplier, TheMia accompanies dealers throughout their business journey – from providing quality products to marketing support and professional after-sales service.
Let’s explore the details of this policy and why hundreds of dealers have chosen to partner with TheMia.

1. Benefits of Becoming a TheMia Director Chair Dealer

1.1. Diverse product portfolio – meeting every customer demand

A director chair is not just a piece of office furniture – it is a statement of style and leadership authority. TheMia offers multiple options to help dealers serve every market segment:

• Premium Director Chairs:

  • 100% genuine leather upholstery, premium aluminum alloy frame.

  • Ergonomic design for optimal neck, back, and lumbar support.

  • Ideal for corporate executives who value both image and health.

• Imported Executive Swivel Chairs:

  • Materials and features meet BIFMA international standards.

  • Reclining, height adjustment, noise-free and floor-safe wheels.

  • Suitable for modern offices and open-plan spaces.

• Luxury President Chairs:

  • Stately design with thick cushioning, high-grade cowhide leather combined with natural wood.

  • Symbolizes authority and prestige in high-level meeting rooms.

???? Advantage: A diverse portfolio allows dealers to cross-sell more easily, increase order value, and expand customer reach from mid-range to high-end segments.

1.2. Marketing support – from visuals to sales enablement

TheMia understands that in today’s market, experience and visuals drive sales. That’s why we provide a comprehensive marketing support package:

• A full set of high-resolution product images (real photos & 3D renders).

• Product videos & 360° clips for use on Facebook, TikTok, Zalo, and websites.

• Professional sales materials (catalogs, flyers, brochures).

• Showroom setup assistance: layout suggestions, lighting design, customer experience zones.

• Free POSM: banners, posters, standees.

Result: Dealers can launch sales campaigns immediately, with zero design or photography costs.

1.3. Flexible after-sales & warranty policy

Customers increasingly value after-sales service, which helps dealers retain clients.
TheMia commits to:

• 12–24 months warranty, depending on the model.

• Quick technical issue resolution within 48h in major cities and 72h in provinces.

• Replacement for manufacturing defects.

• Supply of genuine spare parts for maintenance.

2. TheMia’s Director Chair Import & Discount Policy

2.1. Volume-based discounts – maximizing profit

TheMia applies a tiered discount program to encourage bulk purchases:

​​​​​​​ Benefit: Dealers optimize cost price, improve profit margins, and remain competitive in retail pricing.

2.2. Flexible stocking – effective capital management

• Pre-order – phased delivery available to reduce inventory pressure.

• Warehouses in Hanoi & Ho Chi Minh City ensure 24–48h delivery within city limits, 3–5 days nationwide.

2.3. Exclusive benefits for strategic dealers

• 100% marketing cost coverage (banners, videos, POSM).

• Priority access to updated price lists and new product information before market release.

• Invitations to product launch events and customer appreciation programs.

3. Top 3 Best-Selling Director Chair Models